URBAN CIRCUS completely reinvents the whole shape and design of this street symbol (the yellow safety vest.
Urban mobility is coming to a new age, growing fast, with new ways of transportation such as electric vehicules or even a come back to classic bicycle.
Multiple reasons are leading this changes : Increasing traffic and pollution, quest of independance to go where ever you want, when ever you want, without parking too far or loosing time in crowded public transport… Here are the Riders.
And actually riders are facing two huge problems : Fashion and Safety
Fashion: because it’s impossible to find a trendy jacket specificaly made for us which doesn’t look too sporty. Imagine you’re riding to work with your running jacket…
Safety: Because riding the cities with cars, trucks, buses is dangerous. What can I wear today to ride safe and be visible on the road? this yellow safety vest? Really ?
Who has never seen the K. Lagerfeld ad, saying : It’s yellow, it’s ugly, it doesn’t match anything, but it can your save your life?
This yellow safety vest is everywhere and there is still not any alternatives… It’s how Urban Circus started, to become high visibility fashion designers for riders.
Quentin and Henri, 2 road lovers, decided to create this brand dedicated for urban mobility, to ride safe with style. That’s how they completely reinvent the whole shape and design of this street symbol (the yellow safety vest) through outstanding streetwear collections to breed in young addicts and old fashion riders the desire to get back on their saddle.
Meet us at the FashionTechDays, the European reference for innovation in the Fashion industry, taking place on the 29/30 October 2018 in Roubaix, France.